01
Sports Events
End-to-end planning and management of tournaments, leagues and major sporting moments.
G22 · United Arab Emirates
We organize.
We manage.
We inspire.
A leading partner for sports events and integrated logistics across the UAE and the Middle East — from the first sketch to the final whistle.
- 200+
- Specialists on the ground
- 6
- Expert operational teams
- 10+
- Years across the Middle East
- 150+
- Events delivered
Sports Events✦Logistics✦Hospitality✦Activation✦Production✦Camping✦Smart Systems✦
Sports Events✦Logistics✦Hospitality✦Activation✦Production✦Camping✦Smart Systems✦
10+
years turning ambitious briefs into events that move a region.
About G22
Your trusted partner for sports events in the UAE.
At G22 Middle East we deliver integrated solutions that blend creativity with production discipline — making the region's largest sports and commercial events a success.
With over 200 specialists across 6 expert teams, we turn your idea into something real — staged, lit, fed, broadcast, and remembered.
Single point of accountability
One partner across events, logistics, hospitality and tech — no hand-offs, no gaps.
Built for the region
Native to UAE operations, permits and weather realities. We plan for the desert and the deadline.
On-time, on-spec, on-budget
Production discipline borrowed from broadcast and motorsport. We rehearse so the day runs itself.
24/7 control room
A live operations desk during every event window, with redundancy on every critical lane.
Why G22
Built different. Built better.
Professionalism
Every engagement reflects the discipline and precision that defines world-class event delivery.
Uncompromising Quality
We hold every detail to the highest standard — from logistics to hospitality to on-ground production.
Safety First
Comprehensive risk management and safety protocols embedded in every phase of operations.
Innovation
Smart systems, custom apps, and creative solutions that elevate your event beyond expectations.
Tailored Solutions
No two events are alike. We design every service package around your unique brief, venue, and audience.
Dedicated Support
A dedicated account manager and 24/7 on-ground presence from brief through post-event review.
What we offerPremium services,
Premium services,
orchestrated as one.
Twelve disciplines, one operations brain. Pick the pieces you need — or let us run the whole show.
02
Logistics
Integrated supply-chain orchestration for events at any scale, anywhere in the region.
03
Camping & Glamping
Setup and full operation of luxury and general camps with bespoke detailing.
04
Commercial Operations
Activation zones, F&B trucks, vendor management and on-site retail experiences.
05
Assembly & Installation
Specialist crews building stages, stands, grandstands and exhibition structures.
06
Transportation
A modern fleet moving equipment, athletes and crew safely and on schedule.
07
Marketing & Sponsorship
Strategy, brand activations and securing the right sponsors for your moment.
08
Smart Systems & Apps
Custom event tech — registration, accreditation and live operations dashboards.
09
Catering & Hospitality
Refined hospitality from athlete villages to VIP suites and headline galas.
Our TeamsSix specialist teams,
Six specialist teams,
one mission.
Each team is a center of excellence in its field, bringing deep expertise and a track record of successful deliveries.
200+
Specialists
Logistics Team
Supply Chain & Transport
End-to-end supply chain orchestration, fleet management, and on-ground logistics for events of any scale.
150+
Events Delivered
Events Team
Planning & Management
Full-spectrum event management — from concept and venue design to on-day execution and post-event analysis.
50+
Camps Managed
Camping & Hospitality
Camps & Guest Experience
Luxury and general camp setup, F&B operations, and VIP hospitality experiences.
100+
Productions
Technical Production
Sound, Lighting & AV
State-of-the-art audio, lighting, video, and staging with redundant systems for zero-failure delivery.
300+
Campaigns
Marketing & Media
Branding & Content
Strategic branding, content creation, social media, and sponsor activation for maximum event impact.
100%
Incident-Free
Safety & Security
Risk Management
Comprehensive crowd management, emergency response planning, and on-site medical and security operations.
Selected workMoments we built,
Moments we built,
end to end.
Trusted by industry leadersPartners we're proud
Partners we're proud
to work alongside.
Aspire
Sports talent & event development partner
Etihad
Official airline partner for event logistics
ADNOC
Strategic infrastructure & logistics partner
Emirates NBD
Financial services & sponsorship partner
Mubadala
Investment & sports development collaborator
DCT
Destination events & cultural partnership
“
G22 didn't just deliver an event — they delivered a feeling. The discipline of a broadcast crew, the warmth of true hosts.
Head of Events · Regional Sports Federation
FAQ
Frequently asked questions.
What services does G22 Middle East offer?+
We provide end-to-end sports event management, logistics, catering, camping, assembly & installation, commercial operations, transportation, AV production, and technology solutions.
Which regions do you operate in?+
We are headquartered in Dubai, UAE, and deliver events and logistics across the entire Middle East region.
How large is your team?+
Over 200 specialists organized into 6 expert operational teams covering every discipline from production to logistics.
Can you handle events of any scale?+
Yes. From intimate corporate gatherings to large-scale stadium events with tens of thousands of attendees, we scale our operations to match your ambition.
How do I start a project with G22?+
Simply reach out via our contact form or email us at info@g22me.com. We'll schedule a discovery call to understand your brief and outline a tailored proposal.
Start a projectTell us what you're
Tell us what you're
dreaming up.
Brief us on your event, venue, audience and ambition. We'll come back with a route to making it real within 48 hours.
- info@g22me.com
- Phone
- +971505204978
- Office
- Dubai, United Arab Emirates
- Hours
- Sat – Thu · 9AM – 6PM GST